Have you heard this phrase? Or have you even asked your work group?
We have all been at some point asking to have more and better results with equal or less resources. At times when the economy shrinks, and also in those that do not, it is like the forced subject.
Understanding that the business must be good for all parties or there is no business, we must provide viable alternatives to meet the goal of "MORE WITH LESS".
This process has different possibilities being the budget maximization one of the most basic and important. Here are some variables that can help us:
• Strategy changes - use of Media
Having proprietary - specially designed for this market- tools allows us to provide various alternatives and in the end, the most efficient and effective scenario
• Renegotiation of terms
Based among other things on a combination of budget allocation, comparison vs. prior periods, changes in audience and bargaining power, it is possible to improve the customer benefits environment.
However, this is not all.
In our current business model, we seek to go further, we want to increase our exposure, achieve greater recognition, create new opportunities, generate interest and associate our brands with what is important for our consumer. When all of the above is within the same scenario of efficiency and maximization, we call it added value.
Added value is a concept that involves a relation of belonging in itself. It has value when it is relevant to the brand and interacts with what the Brand represents and it can make a big difference in the final results.
Want to know how to get "MORE WITH LESS"? Let us help you. We are Initiative San Juan, an affiliate of Initiative and member of Horoma3, the largest Media Buying group in Puerto Rico.
This blog post was written by Fernando Alcázar, Partner and Strategist for SGA. It is intended to present a point of view that can help you improve your brand’s performance. If you want to start a dialogue, please share, comment or email me at firstname.lastname@example.org.